WHATUPRG Releases 'CIEN DOCENAS'
Mexican-American rapper, writer, and producer WHATUPRG amplifies his presence in the Latin music scene with 'CIEN DOCENAS,' the second preview of his upcoming and eagerly anticipated album.
Following the success of his first single, "RIO," featuring Nesk Only, “CIEN DOCENAS” dives deeper into his roots. This high-energy, modern record, sung in both English and Spanish, further cements him as a bridge between modern rap and Latin music in the faith-based space.
Everyone’s personal experiences shape their path and influence how they connect with the world. This is especially true for WHATUPRG, whose new song powerfully portrays resilience, capturing the journey from hardship to hope and trauma to healing with authentic lyrics about family, self-belief, and perseverance.
“As long as I can remember, my mom's tamales have held us down. On any given day, I knew I could expect my dining room table to be turned into a workstation for her. As a kid, I thought she just loved to cook and serve those around her, but as I got older, I realized this was a means for her to provide when money was tight,” WHATUPRG reflects.
This story became a powerful source of inspiration for him, drawn from his mom’s unwavering drive to serve others with love and intention, all while determined to make things happen. Her resilience in the face of challenges instilled in him a similar determination. This year, the Reach Records artist aims to move forward with that same sense of purpose.
Blending hard-hitting 808-heavy beats with introspective verses, the fresh track motivates anyone fighting to overcome challenges and pursue their calling and dreams while guarding their heart and protecting their vision.
“CIEN DOCENAS” is now available on all streaming platforms.
