Louder Than The Music

WHATUPRG’s latest track, “Z99”, has quickly gained viral success in Mexico and across Latin America, making waves with its innovative blend of traditional corridos and contemporary sound. The single not only reinvents a classic style but also delivers a message of positivity and redemption.



The anticipated song was inspired by his trip to Guatemala with the non-profit International Justice Mission, which focused on protecting vulnerable communities from violence. Grounded in Zechariah 9:9, the piece reflects resilience and hope, themes drawn from his experiences with trafficking survivors.

“Z99” also positions WHATUPRG to deepen his bond with the Latin audience and expand his reach as an influential voice. More than just a song, it’s a declaration of strength, paving the way for a new chapter in his artistry.

Over the past few days, the singer-songwriter traveled to Mexico City, where he had a series of meaningful encounters. From a press tour with key media outlets like TV Azteca, MVS, Grupo 7, CBN, and more, to an exclusive pop-up event, he’s been actively promoting “Z99” and making his mark in the Mexican industry. This milestone reflects the intentional creation of cultural resources and music that have brought him to the country, connecting with both the partners and figures who have supported his journey and the loyal community that has consistently stood by him.

This trip became even more memorable when he performed the song live for the first time, following a set of his most successful tracks, a Q&A, and meet-and-greet with around 100 fans. “Mexico City has been wonderful. Meeting all the fans, meeting all the people who support us here, has been a dream come true,” shared the artist with gratitude. “People have been asking me “hey, when are you coming to Mexico?” And well, finally meeting everyone and hearing their stories has been an honor. Memories that I will always carry with me.”

The reactions have been overwhelming, especially since WHATUPRG announced the release and engaged with his followers on social media, who played a role in choosing the single’s cover art. The teaser garnered 1 million views in less than a week, adding to the excitement of this one-of-a-kind performance. He hopes to “return soon with more dates and more music to give it my all. Mexico is amazing!”

During his stay in Mexico, the artist also visited Santa Martha Acatitla, a women’s penitentiary, where he shared music and uplifting conversations, offering encouragement and a moment of evangelism, love, and light in a space often overlooked.